TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and website niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and onl